At Opower, Alex Laskey and colleagues are running what they describe as “the largest behavioral science experiment in the world.” [ted_talkteaser id=1754]Laskey explains some of the thinking behind it in his TED Talk, “How behavioral science can lower your energy bill,” and he shared further insights into the importance of the field in this discussion with Harvard economist, Sendhil Mullainathan. But what if you’re interested in digging into behavioral economics and science more deeply?
We asked Alex to list his favorite books and resources on the topic. Here, in no particular order:
Influence: The Psychology of Persuasion by Robert Cialdini. Leading behavioral scientist Robert Cialdini gives an eye-opening tour of the psychological mechanisms at the heart of persuasion, including the powerful notion of social pressure I describe in the talk.
- Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely.
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